Target Corporation Case Study Example | Topics and Well Written Essays - 1750 words

Target Corporation - Case Study Example After SWOT analysis the report contains analysis of macro environment of the company which includes details about its economy, culture, politics and technology. The overall report is followed by a conclusion stating what has been mentioned and discussed in the report. Introduction Target Corporation, an American retailing company with its headquarters in Minneapolis, Minnesota is among the second largest discount providing retailer after Wal-Mart in United States. It was founded in the year 1902 and characterized as the Dayton Dry Goods Company and also one of the first Target stores which have been opened near Roseville, Minnesota in 1962. It operates 1556 stores in 47 states. Target stores, Mervyn’s and Marshall Field’s were the three main retail divisions of Target which was formerly known as Dayton Hudson Corporation. It offered fashion conscious upscale products at affordable price thus distinguishing itself from competitors. Hudson’s and Marshall’s w ere department stores offering sophisticated costly products to the mooned customers while Target and Mervyn’s offering apparel and recreational items to the budget conscious customers. Target received America’s Corporate Conscience Award in 1989 and contributed over $2 million to the communities where the stores were located (ABOUT, 2012). Target continued to be the biggest money maker of Dayton Hudson’s Corporation in 21st century with a successful business mix of trendy merchandise and easy to navigate quality stores. Fifty expanded Target Great land stores were open in 1990 which was combined by general merchandise mix with grocery store. The Target Guest Card which is the first store credit card was introduced in 1995 which attracted around nine million accounts by 1998. With the growth of Target and being the largest division of Dayton Hudson Corporation the company was then renamed in August 2000 as Target Corporation. In 2002 Target generated 84 percent of fiscal revenue from 1225 stores located in 47 states. In 2010 it was ranked at number 33 in Fortune 500 companies. It is also a component of Standard & Poor’s 500 index. Target Corporation expanded business in Canada in January 2011. By 2013 it plans to operate 100 to 150 stores in Canada (ABOUT, 2012). The mission of Target Corporation is to provide outstanding value, exceptional guest experience through continuous innovation while fulfilling Except More, Pay Less promise and become the preferred shopping destination for guests. Positioning of Target Corporation was based on quality, style, trend and not just pricing. Today Target operates more than 1600 outlets in 47 States which includes grocery shopping, photo processing centers, pharmacies, food avenues, in-store bakery, deli, and meat and production section. Target Corporation used attractive promotional strategies for advertisement and became the second largest discount retailer in United States by 2002. Main compet itors of Target were Wal-Mart and K-Mart. When K-Mart declared bankruptcy the only competitor for Target remains Wal-Mart is one of the retailers which leads the market and industry in terms of sales and size. Target Corporation’s key element of success was its ability of communicating effectively the unique position of company through

Non-Governmental Organizations Essay Example | Topics and Well Written Essays - 2750 words

Non-Governmental Organizations - Essay Example In numerous countries, NGOs have led the way in democratization, in battling diseases and illnesses, in promoting and enforcing human rights, and in increasing standards of living. (Christof Galli) Although most NGOs are working for aid and relief, they have other functions as well, for example promoting education, healthcare, for businesses, political or social goals etc. Also NGOs are not entitled to work in their own respective cities or countries; there are a number on international NGOs (INGOs) which work on an international basis, or by establishing partnership with NGOs of different countries to work towards a common cause. As far as partnership among different NGOs is concerned, although they are all working towards a common interest, yet due to difference in their culture, economic state such as an NGO in a developing or a developed country, their working style etc differ from each other and thus=s leads to some problems. The purpose of this paper is to explore these problems that occur due to partnership between NGOs of different countries, from the perspective of both the developed countries such as Japan and developing countries. When working with an individual or an organization, whether it is a profit or a nonprofit organization, one of the very fundamental rules it to know the 'rules of the house'. As in case of Japan there are certain etiquettes one needs to be aware of while dealing with Japanese people. Japan has a collective culture, therefore for you do business there you have to be part of the working pattern, and explain your stance rather than taking initiatives on your own. Another important thing to know about Japanese is that they avoid using direct style of negotiating and use vague terms rather than bluntly saying "no" to something. According to Richard D. Lewis, "Don't try to be accurate in Japanese. The Japanese deliberately create ambiguity and so they answer questions indirectly - the famous thing about Japanese never saying no. They won't say anything to offend and when they are deliberately vague, they leave their options open. If you know Japanese grammar, they don't have persons like we have. There is a "going". You don't know whether you're going or we're going or he went. It's a vague language." Other tips, to be kept in mind while negotiating with Japanese include that Japanese usually view meetings to be aware of the other party's position on a certain agenda and look forward to private informal appointments for decision making purposes. Also a decision is made via consensus of the entire group involved, therefore one should not display individuality. According to Stephen Pearlman, Public Relations Manager Japan Airlines, "One of the frustrating things for a non-Japanese person in a meeting is the lack of exchange of ideas. It's quite typical for it just to be a place to report information, so it's not the kind of aggressive throwing around of ideas that you probably experience in a non-Japanese meeting." In Japan, a lot of time is dedicated to work and the organization one is working for, which will be expected from anyone who is doing business in or with the Japanese. Also, criticism is not expressed in public; rather more subtle ways are used to ask concerned questions. Japanese NGOs -- Their Origins and